“I knew that my purpose here in this life was spirituality”

Spiritual Queen Emma Mumford shares her amazing story of how the Law of Attraction, a boost of confidence and universal guidance helped her become a life coaching guru

“My life before spirituality was completely different to how I lead my life nowadays. I left school with A-Levels and had absolutely no idea what I wanted to do in life. I knew I wanted to be an entrepreneur, but I remember my business studies teacher laughing at me when I said I’d be the product and I didn’t need to invent anything. From around sixteen, I found Buddhism and really enjoyed meditating. Back then, YouTube had only just started and there were no such things as bloggers, so I did find it hard to trust what I was sensing but I knew it would be right.”

The Coupon Queen

I became Coupon Queen back in September 2013, after my ex-boyfriend left me in £7,000 worth of debt. Out of nowhere, I felt this urge to help people, especially women who were in the same situation as me. I started Extreme Couponing and Deals UK on Facebook to help people save money, and to this day I still run it single-handed, but it’s certainly grown quite a bit since then! When I started, I didn’t expect anyone to read my page at all. I thought – who am I? A 20-year-old nobody. I’m not even qualified to give money-saving advice! Even with these doubts, I knew that it would help people, so I kept uploading coupons and advice every day to help people get out of debt and save money on their weekly shopping. I did all of this completely unpaid for a year – I had no idea you could earn money off something like this.

It was only when a kind man messaged my Facebook page saying: “Emma, don’t you realise you can earn money off everything you’re posting?” I knew this man was a guardian angel. At this point I wasn’t spiritual at all. I had no beliefs and frankly was in a dark place with anxiety. The press had featured me in numerous national newspapers for all my savings, so it felt right that now was the time to start a business. This kind man showed me how to earn money, signed me up to affiliate networks and showed me how to use them. A week later, I packed in my part-time job at a retail store and took the leap. I messaged this kind man back to let him know I’d started earning, and to thank him for all of his kind and generous help. To my surprise, he had deleted his personal and business page I couldn’t find him anywhere to this day – his profiles still don’t exist. I really believe this was the universe guiding me to where I needed to be.

The Law of Attraction

I started a lifestyle blog and YouTube channel, which was doing really well. I focused more on myself and beauty products to move away from money-saving. I knew deep down that money-saving wasn’t my purpose in life, so I still committed to it, but focused on building my own channels. It was when my second ex-boyfriend left me in 2016, that the Law of Attraction found me. Originally, I used it to get myself out of the deep depression and suicidal mindframe I was in, and to manifest him back.

At that point, I didn’t realise how emotionally abusive and manipulative that relationship was, and how much more happiness awaited me further down the line. I started off by incorporating the Law of Attraction into my YouTube videos, which I was really nervous about, as I felt my followers would think that I had lost the plot after my break-up, but to my surprise, they absolutely loved them! Four months into my Law of Attraction journey, I had manifested mind-blowing experiences, like having a regular money-saving slot on ITV’s This Morning, and my income tripling. I realised that actually, I didn’t want to be with my ex and that I deserved so much more. For the first time in four years, I was anxiety and depression free, happy and had finally found myself.

Trust the universe

It was around November time last year that I attended a writer’s course in Bristol. For about a year I had been saying to my followers online how much I’d love to manifest a book deal, and I realised I hadn’t taken any inspired action, I hadn’t even written the book! When I was on holiday in Santorini last September with my twin flame, which were both massive manifestations, I felt inspired to start writing. So over the course of that week, I wrote five chapters. The idea for my book flowed naturally, and I knew it would help so many people. When I returned home, I saw that I could attend a writer’s course to help budding authors, and enter a competition where each attendee would be able to submit their book proposal and one person would have the chance to win a book deal with them. Every ounce of my soul told me to do this. I knew wholeheartedly I was meant to be at the course, and I was ready to submit my proposal. Many people have asked how I’ve had the confidence to do all of this… the truth is that I’m so in touch with my intuition that I just trust the universe and it’s plan for me! After all the pain and experiences I’ve had throughout my life, something deep down has always had my back, and that’s the universe. So trust that everything is working out for the greatest good, because it really is!

After the writing course, I just woke up one morning and said: “It’s time to re-brand!” Once again, I was acting on my intuition and scrapped every reference online to Coupon Queen. This is how Spiritual Queen was born! I felt liberated and finally free of a name that in all honesty was starting to feel negative. I was a completely different person, and I knew that my purpose here in this life was spirituality and to help people live they’re best life. After re-branding, I really focused on building up my spiritual press, and even launched my own Law of Attraction merchandise range, as once again I knew I wanted to create beautiful, inspiring products to help people. I also qualified as an Advanced Law of Attraction practitioner and life coach, as I wanted to do all of this full time and help people more one-to-one.