You are educated in your field and ready to start your spiritual-based business. Congratulations, you have taken the first step toward living the life of your dreams. But now what? There are some initial considerations to ensure a successful venture. Whether you are just starting or have been in your spiritual business for years, it is important to follow your passion, says spiritual coach Cindy Griffith.
Follow your passion
Although you might be great at hands-on healing, the element of it you may enjoy most may be the part where you help people release the emotions that created the dis-ease in the first place. Or maybe you have been a massage therapist for years and are now more passionate about the aromatherapy product you use than performing the massage itself. Following your passion will show you what to specialise in. Your clients will feel your passion and be drawn to you because of it.
Respect your finances
It is equally important to consider how you will pay your bills. As a psychic for over 20 years, my passion lately has shifted toward teaching and writing. However, my financial success still comes from my psychic readings, so I won’t stop offering them as I begin to shift my marketing focus toward my new passion. It is important not to quit the day job before your new business can support both itself and you. If you are looking at your clients as your ticket to paying your rent, they will feel your lack of sincerity and won’t come back.
Find your unique appeal
Once you are secure in paying your bills, another consideration is focusing on why a prospective client would want to come to you over someone else offering the same service. Reflect on how you are different than others in your field.
Here are a few things to consider:
- Do you offer a service that is unique?
- Do you have extra training?
- Does your background give you insight into client’s issues or lives?
- Did you use your service to heal or create harmony for yourself?
- Do you offer something another provider does not? I.e. A recording, a free follow-up, etc.
Those are just a few things that might entice a client to work with you over someone else. Likewise, think about how your service will change or transform a person’s life. Why should someone want your service? Make a list of how your service will affect a person.
Here are a few things to think.
How does your service affect the client’s body?
Does your service calm the mind and/or emotions?
How can you help with spiritual growth?
What will change in your client’s life after spending time with you?
What problem will your work help the client to solve?
Most will find their work focuses on one thing, but the effects of their work offers other advantages. Your client wants to have a shift in his or her life; let them know how you can help.
Become part of the community
If your community does not understand what it is you do, no matter how special you are or how you can help them, they will not know they need your service. It is important to evaluate how your business is perceived in your area. Do people respect what you do? I moved from a larger metropolitan area to a smaller community and was able to raise my prices because psychics were viewed as more valuable in the smaller community. Evaluating if your modality is well understood and, if not, educating your community is equally important. This can be done with free talks, blogs, articles, newsletters, and basic community outreach. These outlets allow you to teach about your service, what advantages you offer, and why someone wants to come to you. It’s important that this doesn’t become a hard marketing exercise. Remember, it’s important to educate, not suffocate with heavy marketing. Of course you will have promotional material available for them to take home with a coupon or a free sample.
See what others are doing
Other big influences on people’s decisions are environment, price and professionalism. It can be hard to know what choices your prospective client will be presented with if you don’t experience what other practitioners are offering first hand. Paying a visit to another’s office, paying full price, and receiving a treatment, session, etc. is the best way to know what your prospective client will be offered.
Paying full price, rather than bartering, ensures you experience what a potential client would. That said, it’s important, and ethical, not to copy others. Connecting with others in your spiritual community and experiencing their services creates camaraderie, community and referrals.
In a healthy spiritual community, you will receive support and referrals. As a psychic and teacher, I am constantly either referring people or being referred to. For example, I am not a medium so I direct particular clients to four mediums in my area. It is difficult for a spiritual-based business to thrive in a competitive environment. If you work with those in your community, you set up a supportive attitude that allows everyone to flourish.
Remember, it is your attitude that makes your business a spiritual business, not your modality
You can be a lawyer, accountant, psychic, or shop owner. It doesn’t matter what you do as long as you are doing it with an open heart and with the goal to be of service.
About the author
Cindy Griffith is a psychic, spiritual development teacher and the author of Grow Your Spiritual Business. Cindy teaches throughout the US and Tokyo, empowering people to live fulfilled lives.