Let’s face it; selling yourself is never easy (especially if you’re a spiritually-minded entrepreneur, who’s working from your heart and soul. However, as the world changes (particularly over the next few months as 2012 finally comes to an end), so too must the way we express (and communicate) our messages with those around us.
But, when it comes to selling yourself (and your business), are you really doing yourself (and your services) justice? Read on for a list of some of the most common pitfalls preventing people from harnessing their true potential, and my top tips for overcoming them!
False belief 1: ‘I need to stay positive and mustn’t worry’
While remaining positive is always important, worry and anxiety serve a purpose too. Perhaps they’re a sign something needs to be done, for instance – an action you must take, or change it’s time to instigate. Feeling unsettled is ultimately your mind’s way of telling you something isn’t right, so you can deviate from your current path, which might be leading you in the wrong direction. So (rather than ignoring those niggling feelings of doubt), focus on establishing why you might be having them, and whether there’s anything you can do to alleviate them.
False belief 2: ‘It’s a numbers’ game’
Many of us think if we simply make enough calls, or organise a sufficient number of appointments, we’ll eventually get the results we want. However, doing so is pretty much the same as trying to find a needle in a haystack – incredibly timely, and rarely effective. Delegation is the key to overcoming this. Remember, you can’t do everything yourself, so leave the hay sifting to someone else, and focus on the needle instead.
False belief 3: ‘Chatting to people’s enough’
Although mastering the art of conversation, and knowing how to get people to like you, are definitely wonderful traits to have, the ability to gain their trust is also of the utmost importance. Remember, they need to believe (both on a business, and intuitive level) that you’re the right person for the job, and someone who’ll help them manifest (or develop) their vision.
False belief 4: “Selling is evil, as it’s ultimately a matter of persuading someone to buy something they don’t want
This is total rubbish. Promoting your service to others isn’t about trying to force them to do anything the don’t want, but rather helping them decide (and find) the best option available. Whether or not it works out in the long run isn’t really relevant; it’s ultimately about finding the perfect match (for both the customer, and business). After all, doing so will benefit both you and your clients. So sell your services with pride, knowing they are serving the lives of those around you (as well as your business) wonderfully.